CIDA supports the growth of a culturally diverse sustainable creative industries sector through targeted sub-sector initiatives, contributing to policy and planning development and regeneration, creating opportunities for creative industries to flourish through economic, social, environmental and cultural activity, tourism and the visitor economy, and through ICT, learning, skills and education.

CIDA specialises in delivering creative and cultural industry business and marketing support, information and signposting services, networking, supply chain, and cluster development, and related services in Tower Hamlets and East London.