Foundation 33 begins with ideas / merges graphic design and architecture / opposes irrational impulses in design / knows banal ideas cannot be rescued by beautiful execution / eliminates superfluous elements / subverts the expectation / believes complex ideas can produce simple objects / trusts the process / allows material reaserch/concept to determine form / translates raw ideas into functional objects / denies seduction / reduces material and production to their essence / sustains the integrity of an idea / proposes honesty as a solution / removes subjectivity / designs are unambiguous Elizabeth Thomas Curator Walker Art Center.